Transparent pricing. No quotes hidden behind sales calls.
Big 4 firms charge £15-50k for valuations and won't quote without a sales process. We publish our prices because our pricing is part of our advantage.
All prices, all in one place
Every product, every tier, fixed price. The CFO & Advisory line is the only one priced per scope — engagements there vary too much to publish a single number, but we'll quote inside 48 hours of a discovery call.
| Service | Best for | Deliverable | Timeline | Price |
|---|---|---|---|---|
| ValuCap Models | Fundraising, board reporting, internal forecasting, exit prep | Excel model (live formulas) + 30-min walkthrough call | 5-7 working days | £599 |
| ValuCap Runway | Tech companies tracking burn, runway and fundraise timing | Excel forecast + 1-page exec summary | 3-5 working days | £599 |
| Valuation — Basic | Indicative sense-check, internal use, informal conversations | 5-page summary report (CCA only) | 7 working days | £350 |
| Valuation — Standard | DCF + CCA football-field — defensible 2-method valuation | 12-15 page report + Excel workbook | 10 working days | £699 |
| Valuation — Comprehensive | EMI, CGT, IHT, disputes, exit prep — full HMRC-aligned report | 25+ page signed report + Excel workbook + cover letter | 14 working days | £1,500 |
| CFO & Advisory | Fractional CFO, QoE, fundraising, investor decks, pitch coaching | Scoped per engagement — see engagement letter | Discovery → scope → proposal | Bespoke daily rate |
What's not included
Being explicit about scope is part of the discipline. Here is what our engagement does not cover — and where to go for it.
- Independent tax advice — engage your accountant separately for tax planning, filings, or HMRC correspondence.
- Legal advice — share purchase agreements, EMI scheme rules and trust deeds are your solicitor's domain.
- Statutory audit — we are not a registered audit firm.
- Any regulated activity under FSMA — we are a corporate finance advisory, not an authorised firm.
Pricing FAQ
How does payment work?
Models and Runway are payable on delivery. Valuation reports are payable in two stages — 50% on draft, 50% on final signed report. CFO & Advisory engagements bill monthly in arrears for retainers, on milestone for project work — agreed in the engagement letter.
What is your refund policy?
If we have not delivered against the brief, we will rework the deliverable at no further charge or refund the engagement in full at our discretion. Once the deliverable has been signed off and used externally (sent to an investor, filed with HMRC, cited in proceedings), refunds are not available.
Who signs the report?
Every valuation report is signed by Abi Shitta — ACCA, FMVA, MBA — as the named consultant. The named-signatory model is what makes the report attributable and defensible. It is also a deliberate counter to the white-label boutique model.
What does IVSC-compliant actually mean?
Each report applies the three valuation approaches set out in IVS 105 (market, income, asset), discloses which methods were weighted and why, and documents the assumptions in an auditable form. There is no chartered UK credential for company valuation — IVSC-alignment plus a named qualified signatory is the standard.
Can the report be used for HMRC purposes?
The calculation methodology in the Comprehensive tier is built to be HMRC-readable — Shares & Assets Valuation practice notes, ICAEW TECH 03/19, market-value basis under the relevant tax statute. The report covers calculation methodology and underlying assumptions only. For tax planning, filings or correspondence with HMRC, please engage a qualified tax adviser alongside the valuation.
Do you guarantee the timelines?
Timelines start from documents-in (the day we have everything we need to begin analysis). We are diligent about flagging missing inputs up front so the clock only starts when work can actually proceed. If we miss our stated timeline through no fault of yours, we reduce the fee by 10% per working day late.
What if my company doesn't fit your sectors?
Our products are calibrated for UK SaaS, Marketplace, eCommerce, FinTech and EdTech. We can value other businesses where the methodology applies cleanly (B2B services with recurring revenue, for example), but we will say so at the discovery stage rather than try to fit a square peg in a round hole.
Why publish prices when bigger firms don't?
Because the absence of pricing is a sales tactic. Big 4 firms charge £15-50k for valuations and use the quote-by-call process to qualify. Publishing prices means founders can self-qualify in 60 seconds. It is also a quality discipline — fixed prices force us to scope tightly.
Not sure where to start? Try the free indicative valuation.
Six fields, under 60 seconds. No upload, no payment.